Technology vs. Truth by Scientific American Editors

Author:Scientific American Editors
Language: eng
Format: epub
Publisher: The Rosen Publishing Group, Inc
Published: 2020-09-15T00:00:00+00:00

Amazon deleted nearly 1,200 reviews of What Happened in the first month of its debut, according to ReviewMeta, a watchdog site that analyzes consumer feedback for products sold on Amazon.com. ReviewMeta gained some notoriety in 2016 when, after evaluating seven million appraisals across Amazon, it called out the online retailer for allowing “incentivized” reviews by people paid to write five-star product endorsements. Amazon later revised its Community Guidelines to ban incentivized reviews.

Amazon’s deletions of so many appraisals for Clinton’s book caught ReviewMeta’s attention. The site gathers publicly available data on Amazon, including the number of stars a product receives, whether the writer is a verified buyer of the product and how active that person is on the site. Tommy Noonan, a programmer who founded ReviewMeta in May 2016, refrains from calling these reviews “fake,” given how politically loaded that term has become in the past year. Noonan prefers the term “unnatural.”

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